Carbonscored was created and developed between Far and Wild Travel and ecollective in response to growing consumer demand for sustainable travel choices by creating a ‘world first’ tool that accurately measures carbon score for tailor-made holiday itineraries.
Could knowing your holiday’s carbon score be the key to driving more sustainable travel choices?
Research by Booking.com shows that over 70% of travellers believe we need act now and make sustainable travel choices to protect the planet for future generations. But, without knowing the impact of your trip, how do you know if you are making a sustainable holiday choice?
British company, Far & Wild Travel have a solution. They have created the world’s first carbon-scoring framework for tailor-made travel (initially) in Africa. By allocating every holiday quotation they create an individual carbon score, they believe consumers will be empowered to make more sustainable travel decisions.
The detailed framework for Carbonscored was developed by leading sustainability consultancy ecollective, and considers factors such as the flight length, whether the route is direct or has a stop off, if transfers are private or shared, hotel energy sources, water usage, food sources, the fuel used to undertake activities such as a game-drive on safari… to name a just few.
All parties are confident this detailed framework is more precise and in-depth than anything currently being used in the tailor-made travel sector. The end score will be benchmarked against an average – and broken down into individual elements so that consumers can see exactly where their carbon emissions are adding up. Customers will then be able to change flights, hotels, duration, or activities to reduce this, as well as being given options to offset their carbon usage.
Far & Wild tailormade holiday quotations now include a detailed carbon score.
“We want to ensure that travel is a force for good and that every holiday we arrange has a positive impact. We believe we are the first tailor-made travel company in the world that is able to provide consumers with this detailed type of information, and we hope others will follow suit.”
As part of its broader commitment to sustainability, Far & Wild plans to make its carbon scoring framework, Carbonscored, available to other travel businesses in the tailor-made travel sector.